Home to Wicked and One of the West End’s Most Visually Stunning Theatres

The Apollo Victoria Theatre is one of London’s most iconic musical houses, best known as the long-time home of the international smash hit Wicked. Originally opened in 1930 as a cinema, the venue transitioned to a live performance space in the 1980s and has since hosted a series of blockbuster musicals. Its stunning Art Deco interior, exceptional acoustics, and large seating capacity make it a top-tier venue for big productions and theatrical experiences.

Art Deco Origins

Originally built as the New Victoria Cinema, the building was designed by Ernest Walmsley Lewis and William Edward Trent. It opened with a programme of film and variety acts and was later renamed the Apollo Victoria Theatre in 1981. The venue retains much of its original Art Deco detailing, including atmospheric lighting, curved staircases, and futuristic marine-inspired motifs.

Major Musical Milestones

After its transition to a theatre space, the Apollo Victoria hosted productions such as The Sound of Music, Fiddler on the Roof, and the massive success Starlight Express, which ran for over 7,000 performances. Since 2006, it has been the London home of Wicked, the untold story of the witches of Oz, which has become one of the West End’s longest-running and most beloved musicals.

Design and Experience

The auditorium seats over 2,300 people, making it one of the largest in the West End. Despite its scale, the space offers excellent sightlines, plush seating, and a warm, immersive atmosphere thanks to its distinctive turquoise and gold colour scheme. It features bars, cloakrooms, accessible seating, and air conditioning throughout.

Location and Accessibility

Conveniently located directly across from Victoria Station, the theatre is easily accessible by National Rail, Tube (Victoria, District, and Circle Lines), and bus. Its location makes it ideal for pre-theatre dining, especially for those visiting from outside London.

A Must-Visit for Musical Fans

The Apollo Victoria is a masterclass in theatre design and audience experience. Whether you're seeing Wicked for the first time or returning for another visit to Oz, the theatre’s grandeur and comfort make every trip unforgettable.